{"product_id":"never-forget-who-you-are-canvas-jacket","title":"Never Forget Who You Are - Canvas Jacket","description":"\u003cp\u003e\u003cspan\u003eThe Genuine Club – “Never Forget Who You Are” Canvas Jacket\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt as a statement piece, this heavyweight canvas jacket embodies the core philosophy of \u003c\/span\u003e\u003cspan\u003eThe Genuine Club\u003c\/span\u003e\u003cspan\u003e—remaining authentic in a world that constantly pressures you to change. Every detail is designed to feel raw, intentional, and timeless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from premium heavyweight cotton canvas with a washed vintage-black finish, the jacket has a structured, durable feel while maintaining a naturally worn-in aesthetic. The oversized silhouette allows for effortless layering, giving it a modern streetwear fit with a luxury edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front features oversized hand-painted style typography reading \u003c\/span\u003e\u003cspan\u003e“NEVER FORGET WHO YOU ARE?”\u003c\/span\u003e\u003cspan\u003e in distressed white spray graphics that drip naturally into the fabric, creating the appearance of authentic street art rather than a traditional print. A bold red brushstroke behind the lettering adds contrast and emotion, making the message impossible to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRunning down the left sleeve is \u003c\/span\u003e\u003cspan\u003e“GENUINE”\u003c\/span\u003e\u003cspan\u003e in large vertical lettering, reinforcing the brand’s identity from every angle. The textured print gives the impression of hand-applied paint, adding depth and character to the garment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdditional premium details include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHeavyweight premium cotton canvas construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage enzyme-washed black finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOversized luxury streetwear silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull front zipper closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStructured pointed collar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHand-painted inspired distressed graphics\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOversized “Never Forget Who You Are?” artwork across the front\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVertical “GENUINE” graphic on the left sleeve\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReinforced cuffs and waistband for durability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFully lined interior for added comfort and warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSignature \u003c\/span\u003e\u003cspan\u003eTGC\u003c\/span\u003e\u003cspan\u003e woven neck label\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned to develop more character with wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003e“Never Forget Who You Are” Canvas Jacket\u003c\/span\u003e\u003cspan\u003e represents more than outerwear—it’s a reminder to stay authentic despite outside influences. Every fade, crease, and mark the jacket develops over time becomes part of its story, making each piece uniquely yours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFit:\u003c\/span\u003e\u003cspan\u003e Oversized (size down for a more fitted look)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaterial:\u003c\/span\u003e\u003cspan\u003e 100% Heavyweight Cotton Canvas with premium interior lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned by The Genuine Club.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eNever forget who you are.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Genuine Club","offers":[{"title":"XL","offer_id":47372024971348,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":47372025004116,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47372025036884,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47372025069652,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/3296\/8276\/files\/E8102FEA-DE73-42E3-B245-BF263EF25C94.png?v=1784285433","url":"https:\/\/thegenuineclub.store\/products\/never-forget-who-you-are-canvas-jacket","provider":"The Genuine Club","version":"1.0","type":"link"}